5 Sure-Fire Ways To Attract New Customers Now

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1. Give Away An Electronic Information Product

The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book. The information product should relate to your target audience. Just place your advertisement somewhere on the product. Allow other people to give away the information product to attract even more customers.

2. Offer Free Consulting Via E-mail

Allow potential customers to ask you specific questions relating to the subject of your business. Giving away free advice can show your prospects your expertise and give you instant credibility. Another benefit is when you e-mail them back the free advice or information include your signature file to get free advertising.

3. Hold A Free Chat Room Seminar

People go to seminars to learn about a particular subject. With chat rooms you don’t need to fear public speaking or spend money to rent out a seminar room. You can use your own chat room or hold the seminar in someone else. Holding a chat room seminar is an incredible way to get free publicity. Just send a press release to the media announcing your free seminar.

4. Start A Free-To-Join Club

Having people join your club is a creative way to attract new customers. People want to belong to something, why not your online club. The club should be related to your product or service. You could give away a free e-mail newsletter for club members only . Have a members only message board, e-mail discussion group or chat room. Post your advertisements on all the club information.

5. Provide Your Product Or Service For Almost Free

Tell potential customers you’ll accept barter deals for your products or services. You may not be getting money but they will become your customers. If they are satisfied they might pay money the next time they make a purchase. Barter for things to improve your business or your own personal life.

August 24th, 2008 - Posted in Online Marketing | | 0 Comments

Features Of A Good Online Business Directory

There are web directories for everything and anything. Web directories collect listings and links to any particular topic in one location, making life much easier for people like you and me, looking for information that’s hard to find - no matter what the topic might be.

A business directory provides a comprehensive list of businesses, which generally includes both online and offline businesses with hosted websites. Business directories are mostly useful for other businesses, when they are looking for services and products not available through their own business. But, even direct consumers find business directories to be useful, especially when they prefer to make direct online purchases from the most suitable seller.

There are certain guidelines, standards and conventions that business directories are expected to follow, though there are no hard and fast rules. Reliable directories usually follow these guidelines.

Organisation - A good online business directory must be well-organised. Relevant categories and sub-categories must be carefully thought out and implemented. The navigation must be basic and user-friendly, with all the interconnected links in one area. A clean, concise layout is very important.

Content Updates - Of course, organisation is not all - the content which is easy to find because the directory is well-organised must be up to date and worth finding. There are new businesses and their websites popping up on the net every day, so the directory must be constantly updated.

PageRank - Google and other search engines provide web pages with ranks. These ranks are based on how popular a page is. While it’s different from the search engine’s organic results, having a high PageRank boosts the site’s ability drive traffic through its links.

Keyword Selection - A high-quality business directory has to focus on generating traffic for their linked sites, so using proper keywords to direct visitors appropriately matters a lot. Instead of just showing a list of links, a good business directory helps you find the right business by keyword-based searches.

By using these key characteristics to determine if an online business directory is worth your time and effort, you can choose the highest quality directory, regardless of whether you want to post your own links or just find out about a specific company.

August 24th, 2008 - Posted in Online Marketing | | 1 Comments

B2B Lead Generation Strategies

B2B or Business-to-Business lead generation is all about two uniform companies start to do business together. When the two companies work together, the products and services of one should be needed by the other. This itself should be adequate to know the significance of Business-to-Business lead generation. The value of B2B sales has a overwhelming influence on the profitability of a company.

For example if you take the manufacturing sector and suppose you make personal computers. Obviously you would need spares from ancillary industries. No manufacturing company would make all that goes into a product and thus several parts are purchased from external resources. It makes good business sense if you maintain long term relationships with companies who manufacture the parts. In that way you can also get the parts tailor made to suit your purposes and the supplier will have a steady business opportunity. Now take a look at the same business where you are the parts supplier. If you got into some good long term relationships with companies who constantly need parts made by you, you would be very successful in your venture.

The concept of Business-to-Business lead generation is gradually getting perceived as having a pivotal role. While doing this taking the conventional route like telemarketing and direct mailing has its own parameters, the more used routes are ads in trade journals or trade show presentations. Trade shows are in reality a meeting place of two like-minded companies to form partnerships. A professionally executed presentation which informs as well as entertains would go a long way in generating vital leads which could result in profitable business opportunities. Apart from the presentation, the organization of the trade show also carries a great deal of importance. When a trade show hardly draws any crowd or has trickling attendance, then there is hardly any benefit from it.

Trade publications which are read mostly by the industry people are a highly cost effective way of B2B lead generation. This way you could easily reach the target audience. Because of better and more targeted communication, trade magazines is a better media option than radio or newspapers.

The internet with its ever expanding reach and influence offers a goldmine of opportunities for B2B lead generation. For generating leads through the net, there are lots of net strategies you can use like direct marketing, search marketing and advertising banners, etc. The upward trend of the current market which stands at .3 billion, could go over billion by 2008.

August 23rd, 2008 - Posted in Online Marketing | | 1 Comments

How to Choose Money Keywords & Cash In with Jon Leger’s 3WayLinks

Hi everyone,

I’m revealing my never-told secret tactic for you to unleash the full potential of Jonathan Leger’s 3WayLinks SEO system.

It’s the exactly what I learn from super affiliates who use this secret strategy to rake in tens of thousand cash by promoting affiliate products.

Did you know that choosing your keywords is the MOST important part of the whole process? 99% of the people who fail with 3WayLinks .net are making this step wrong.

Most people just chase to rank those popular keywords and build sites with those search terms. But soon they found these keywords are very hard to get ranked. Even if they’re getting traffic, they get no sales in this kind of search traffic. Big fail. And they complain this system is not working.

What I advise is to aim to rank what I call “money keywords”.

When you’re building a site to promote affiliate products, the 5 keywords strings you MUST target are: the product name, product name review, buy product name, purchase product name, and product name bonus.

But why?

Because people searching on these words are interested in the product. They want to read positive reviews to convince them to buy and they are already ready to buy!

The keywords I mention are money keywords which guarantee to make sales and also easy to rank in the search engines.

You may not expect to get huge traffic but the sales conversions will be just fantastic.

Even though you get less traffic, you end up making more money.

You will easily leave your competitors in the dust with 3WayLinks because you get much less competition with these keywords. And 250 links from 3WayLinks are absolutely enough.

And good news is now Google’s External Keyword Tool reports the exact search volume (maybe the death of all major keyword tools?)

That means now it’s easy to decide which keywords are worth to rank, since 3WL just allows you to choose 3 keywords of your choice to rank on.

You just choose to rank the product related money keywords which have healthy search volumes.

Jon also includes a free report on keyword selection in the 3WL member area, which will help you how to find low to mid-competition keywords to aim for. Read it carefully.

Conclusion: 3WayLinks is an awesome tool for getting hands-off Google rankings for mini-sites, affiliate review sites and small content sites. So use it to get traffic for your mini-sites while eventually serving link juice and traffic for your authority sites.

August 23rd, 2008 - Posted in Online Marketing | | 0 Comments

Small Business Email Marketing Methods For Success

Before discussing methods of the small business marketing opt in list, you must recognize the untruths that need to be brought out before one goes into building a customer base from email. These fables could pose an obstacle in regards to financial success. The truth is that very few organizations take the time to use email marketing, much less build an actual functional list.

Email marketing is one of the most effective lead generation and marketing practices in today’s marketing world chiefly because most of us use email, especially small business. Using opt in list email methods can and do upset certain people. The key to overcoming Spam complaints is by practising ethical opt in or “permission-based” marketing. You will have infinite more success if you’ve been given permission by subscribers to email something to them.

Whether that contact involves working a cash register, by telephone, or in the customer’s home, training your frontline staff to ask for the email address is imperative. You can support their efforts with secondary collection tactics, like web forms and contests, but nothing is more important than well trained personnel.

After your head is clear regarding how to ethically use opt-in email, you can then realize the unbelievable power and potential of email in a business sense - creating your own opt in list. Building a list isn’t always easy particularly for those lacking the knowledge.

Autoresponders enable you to essentially “set it and forget it” by providing a platform for email deliverability and list building. By automating much of the email campaign process, an autoresponder can free up your time to do what you are best suited to doing- building your business. You should strongly consider using an online autoresponder for your small business email advertising.

The third key to effective small business email advertising is consistency. The power of email is that it allows you to maintain regular, laser-targeted contact with your prospects and customers, thereby building a relationship with them. Relationship is the foundation of incremental sales. Your competitors are using email to build relationship with their customers, and trying to do so with YOURS. You absolutely must meet and surpass them, or you will find your customers defecting, and your business growth slowing.

August 22nd, 2008 - Posted in Online Marketing | | 1 Comments

Cross Promote Online For Maximum Profits

Cross promoting is when two or more businesses promote their products or services together. I try to find businesses that have the same target audience, but are not in direct competition with my business. Doing cross promotions with other businesses increases your profits, sales, and beat your competition.

You can find businesses to cross promote all over the Internet. Participate in e-mail discussion groups, online forums and newsgroups that deal with your target audience. Subscribe to e-zines that deal with your targeted audience.

Note on your Web site or e-zine that you are interested in cross promoting your products and services. Search in your favorite web directories and search engines to find targeted businesses.

Cross promoting has many benefits. Save money by sharing the advertising and marketing costs. Save time when both businesses share the workload. You can offer your customers new products and services. Get referrals from the other business’ clients. Receive valuable information from the business.

Once you find a business you would like to cross promote with simply e-mail them your proposal. Tell the business owner the benefits of the cross promotion. Explain to him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, Web site, products and services. Using all three methods above will greater your chance for a profitable cross promotion. Good Luck!

August 22nd, 2008 - Posted in Online Marketing | | 0 Comments

Five Places Where You Can Find New Products To Sell

Joint Venture Deals

Contact other business owners and ask them if you can sell their products or services. The products or services should be related to your target audience. You could set up a deal to just market them and receive a percentage of the profits.

Affiliate Programs

Join another businesses affiliate program. You just sign-up at their web site and they give you a link that tracks all your sales. Every time someone orders or clicks through your link you receive a commission.

Wholesalers You can buy products at a large discount through a wholesaler. Just order the products from your wholesaler of choice. When you receive the products mark-up the price to the amount you want to sell them for.

Reprint/Duplication Rights

Some businesses offer you the right to buy licenses to reprint or duplicate their products. You pay for the license and then you can reproduce the product and keep all the profits. The license stipulations may vary from business to business.

Drop Shippers

You can sign-up to a drop shipper program from another business or wholesaler. When someone orders the product, you keep a percentage of the sale and send the rest of the order to the drop shipper. The drop shipper will then ship the product to your customer. —-

August 21st, 2008 - Posted in Online Marketing | | 0 Comments

Survey Says

Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research. See if customers are satisfied with your products or services, or see if they enjoyed their visit at your web site.

You can learn things you didn’t know about your business by surveying. Maybe your customers buy your main product just to get the free gifts. Your visitors may think it’s to hard to navigate through your web site. You may find out that most of your customers make over $100,000 a year. By knowing this type of important information you can improve your web site, products/services, advertising, and marketing.

3 Popular Types Online Business Surveys

Customer Satisfaction Surveys - what did you like or dislike about our product or service, what can we improve or add, how satisfied are you with our customer service, etc.

Web Site Feedback Surveys - did you find it to easy navigate through our site, did you find the information you wanted, what did you like or dislike about the site, how did you find our site, etc.

Demographic Surveys - what’s your gender, age, income, occupation, marital status, etc.

Sometimes people don’t want to take the time to fill out a survey. To encourage them to fill out the survey offer them a freebie if they fill it out. Some ideas are free ebooks, free advertising, free reports, free internet services or a free e-zine. Hold a free online contest or sweepstakes and ask visitors to fill out a survey before they enter.

If you don’t yet have an e-mail address list you could post your survey on appropriate newsgroups, forums and e-mail discussion lists. You could also upload survey software to your web site or use a free survey service on the internet. To find such services just type in the keyword “survey” in your search engine of choice.

August 21st, 2008 - Posted in Online Marketing | | 0 Comments

Discover The Secrets to Managing a Successful AdWords Campaign

It is easy to start up an Adwords advertising campaign. However managing a successful Adwords campaign is quite another thing. In fact when you compare a successful Ad words campaign to one that is just running you are talking about a considerable difference in profits. A failing advertising campaign can cost you 100’s of dollars, which you could easily have utilized for other things in your business.

How can you stop your hard earned money from being eaten up? The answer is transparent; you will need to pay attention to every detail of your Adwords campaign. Firstly you will need to take care when you choose your keywords, secondly be careful when you bid. But above all you will need to micro-manage your campaigns.

It is quite hard to select the right keywords. You will need to be sure that you have the right mix of broad based keywords and specialized ones. On the one hand they must generate traffic on the other hand they must produce sales. This will prevent you from incurring huge losses.

You will find many resources and tools at the Googgle Adwords site, to assist you with your keywords for your Adwords campaign. Marketers will be able to discover in demand keywords, and a wide variety of different related keywords to help with their advertising campaigns.

What a lot of marketers fail to understand is the fact that pay per click marketing on the Internet, is actually a huge auction, with the highest bidder winning. Of course in these circumstances the advertiser who can put up the most money for a particular keyword becomes the highest bidder. This will put them in the best position for the greatest exposure.

It is common knowledge that searchers have short attention spans. Because of this you will need to create and ad that is simple to read, gets your message across and is in a premier position. If your ad is just one of many in the search results then you will see little or no results. However even if an ad draws a lot of traffic, it can still only bring in useless leads, which makes it equally ineffective. The main idea is to try to maintain a precise balance.

Monitoring your campaign is the key to the success of your Adwords campaign. Thisis made easier by the fact that Google provides tracking tools to do this. You can track the traffic and even sales that are generated by each keyword in your campaign. this makes adjustments to your campaign easy to do.

Be sure to manage your campaign carefully, from the very beginning. Especially be aware of sales conversions. Be alert and ready to make changes quickly to avoid later problems. You can also co-ordinate your campaign results with your website tracking software, to check sales and traffic. The way to see real profits is to manage your campaign well.

August 21st, 2008 - Posted in Online Marketing | | 0 Comments

Online Joint Venture Ideas

A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. The following are ten online joint venture ideas:

1. A simple joint venture would be exchanging text links or banners with other related web sites.

2. Share a web site with another business with the same target market. You both will be marketing and advertising the same web site which means double the traffic. 3. Exchange testimonials or endorsements for each others products or services.

4. Combine your products or services together with another businesses into one big package. You could split the profits.

5. Do you have and product or service that doesn’t sell good? Offer it as a free bonus for another businesses product or service. In exchange ask for a small portion of the profits.

6. Offer to insert a promotional ad for another business into your product package. Just ask them in return to do the same for your business. 7. Trade e-zine or auto-responder ads with similar businesses. 8. Team up with related businesses to create an promotional e-book to give away. Publish your web site ads in the e-book then just give it away for free. 9. Host a virtual trade show or seminar with another business. Include each other’s promotional material on the web site. 10. Create a freeware program with another business. Include a promotional ad for each of your businesses in the program. Submit it to freeware and freebie sites.

August 21st, 2008 - Posted in Online Marketing | | 0 Comments