Following Up With Your Leads In Your Internet Marketing Promotion
If you haven’t read part one or two in this series simply visit to get your free copy now which covers Discover How To Create Leads For Your Internet Marketing Promotion Business (part one) http://bit.ly/daxtTi And Following Up Until You Get Action In Your Internet Marketing Promotion Business (part two) http://bit.ly/agelHF
Follow up is something, which if you have any contact with clients, in any way, must be part of your business. Unfortunately statistics strongly indicate that most businesses, especially small businesses fall short of what is needed to make the sale.
Whether you choose to follow up yourself or use a VA remember that little things can make a big difference in your internet marketing promotion business. Following up with your visitors to your blog is a simple way to show you care and also let them know you value them. You’ve already spent time and remember time is money to attract these leads. So don’t make the mistake of leaving them hanging after they have visited your blog. Just because someone hasn’t responded to one of your campaigns doesn’t mean that they don’t have an interest in your product or service — it may not have been convenient for them to act when they received your email.
It’s important to realise that you *will* get business from these prospects *if* you stay in contact with them. In fact, prospects need to hear from you multiple times before they actually buy: 2% of sales are made on the 1st contact. 3% of sales are made on the 2nd contact. 5% of sales are made on the 3rd contact. 10% of sales are made on the 4th contact. 80% of sales are made on the 5th-12th contact [Source: National Sales Association]
The importance of this cannot be underestimated. Time and time again internet marketing gurus tell you that the money is in the list. This is not by accident. We online marketing specialists know that this is fact. The more people you have on mailing lists that are interested in your products or services, the more sales you will make. And remember, the majority of this can be done automatically without you needing to be personally involved.
Here is an internet marketing promotion lead follow-up blueprint:
The follow up is where the money is! Most people will not buy as soon as they visit your blog no matter how enticing it may appear to be. This is a fact that will never change and you may need to follow up with a lead several times before they decide to invest in your product or service.
Sample schedule of a lead nurturing programme using email follow-up: Day 1: After phone call, send a “nice chatting with you” email Day 5: White paper download/e-newsletter (leave voicemail to announce) Day 14: Recent customer success story (related company) + article of interest Day 30: Case study Day 45: Report/webinar/seminar offer Day 60: Email “touching base” note Day 75: Article of interest + case study Day 90: Prospect calls you = qualified lead
Be sure to contact me if you would like further ideas or assistance with any part of this article or anything related to internet marketing promotion.
July 29th, 2010 - Posted in Online Marketing | |
One Response to ' Following Up With Your Leads In Your Internet Marketing Promotion '
Leave a reply
You must be logged in to post a comment.
on July 29th, 2010 at 8:35 am
[...] the original post: Following Up With Your Leads In Your Internet – Sticky Blogs … AKPC_IDS += “2280,”;Popularity: unranked [?] « Following Up With Your Leads In Your [...]