Webinar Tools For A Successful Webinar

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If you would like to host a webinar, there are a few webinar tools you will need to be professional and effective.

The first webinar tool you need for creating your webinar is a webinar set up sheet. On this sheet you need to list:

- the GOAL of your webinar (sales, a phone appointment, education, etc.)

- the TITLE of your webinar (This should describe the benefit of your webinar to your viewers.)

- what you plan to COVER on your webinar

- your STORY (This is “why” you are qualified to host your webinar.)

- CASE STUDIES (real-life examples of how you, or others you have helped, have been successful with your product or services)

- EDUCATION (This is when you can give them some of your best tips and tricks for their business.)

- ROAD BLOCKS to success (obstacles that will keep them from solving the problem)

- CALL TO ACTION (This is where you encourage them to act on what you’ve shown them. Go to your website, buy your product or service, or call for an appointment.)

The second webinar tool is a background template for your powerpoint presentation. When you create your template, include these things:

-background graphic - Create or have someone else create an appealing, memorable graphic that communicates the message of your webinar. Use it as the background graphic on your master slide.

- your picture - Again on the master slide, insert your picture in the top left corner so that people can identify with you as a person. It also helps the audience to link a face with your voice.

- bullet points that show when you mouse click - Use the “custom animations” feature in Powerpoint and make each line appear upon mouse click in the master slide.

- call to action url - In the master view, add a url at the top so that the “call to action” is available on each slide. The call to action should lead to a web site where your audience can take an action (buy button, phone number to call, email option form, etc.)

Finally, to set up your webinar, you’ll need these tools:

- webinar hosting - A webinar hosting account lets you present your audio and video to hundreds of people at the same time. A few webinar hosting companies include: GoToWebinar, Manexa, Omnovia, Web Ex and Adobe Connect

-a web page for registration - Your webinar hosting company will likely provide you with a registration page, but I recommend creating your own. Remember to sell your webinar by showing your potential customers what is in it for them. This is known as being “benefit driven.”

-an autoresponder - Even after your viewers register, you will want to remind them of the coming webinar. Afterwards, you will definitely want to follow up with each one who attended.

So there you have it! A few webinar tools for creating your webinar. Set up your webinar right and there is no telling how successful your webinar will be!

March 10th, 2010 - Posted in Online Marketing | |

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