Wasting Money On Advertising Is Far To Easy To Do
I joined a new Affiliate Marketing program about 5 weeks ago. The intent was and is to make money from a home based business. So far I’m very satisfied with the business plan but not so much with my achievements in this particular adventure. That’s because I didn’t pay close enough attention. I ended up spending a lot of money on useless advertising programs.
I’ve seen my share of advertising and marketing companies who offer nothing of any real value. Unfortunately when it comes to Home Based businesses there is more than a fare share of nearly worthless programs. Most wanting to take money out of the pockets of unsuspecting newbies without offering any real value in return.
There are many other programs available to help the newbie grow his business. Often these programs promise to make them wealthy in a short period of time. Mentoring programs are on the top of the list. While there are a few that will actually produce very good results if the new marketer stays with the program long enough. Most simply do not provide quality results.
When it comes to Affiliate Marketing or Network marketing mentoring programs usually do not help because these are very wide open programs. These are not Niche markets or even close to being one.
Having to learn most things the hard way I’ve been religiously sorting through hundreds of emails and clicking the delete button like it was a religion. Because I’ve searched out so many new marketing companies and spent a few dollars with some they all send a relentless amount of emails.
Being the hard learner that I am I also deleted the emails from the program I signed up as an Affiliate with. I tend to learn the hard way so I decided to take a look at some of the emails, from my new program. What I found was all my searching was a big waste of time because the new program I signed up for not only has a great Affiliate program that can produce pay checks if done correctly it also has a plan teach you how to make money with the program. What to do and how to do it was right in front of my face the entire time.
I have looked at many marketing programs over the years and almost all of them have a marketing strategy in place. I’ll admit that some of them are very weak and won’t really produce like most want but they are there anyway.
I’ve know this for a long time but foolishly looked for a better way, my own way, to market the program. Unfortunately to many new Affiliates do the same thing and often times waste more time and money than I did. Online advertising and marketing holds many traps that new people can easily fall into if they are not taught correctly from the start. It’s simply too easy to spend large amounts of cash thinking a fortune will be made.
If you have just signed up with a company as a new Affiliate your new company is the place to look for promotional ideas. New people should examine their new company from cover to cover and study their advertising suggestions. If the company you are with has been around for any length of time or has been started by experienced marketers there is a good chance their marketing program will lead you to the success you desire.
April 29th, 2008 - Posted in Online Marketing | | 2 Comments
The Effect of Testimonials in Powerful Marketing Plans
Publishing sincere and gracious customer comments about your company is one way of letting people know what others have enjoyed about their experience with your business. These are difficult to come by, especially at first. Putting in the work and resources to seek them out, however, is a great way to use honest testimonials in your marketing strategy.
You should keep in mind that websurfers can almost always spot false advertising. Instead of creating outlandish fictional customer comments, it is a better idea in the long run to seek out real customers’ opinions. This too is usually evident to online consumers and can build a sense of trust with your prospects, making them more likely to buy from you.
Getting customers to write testimonials is the first step. To do this, offer several opportunities for customer feedback throughout the buying process and in various forms. They will almost always let you know if something went wrong with their purchase, and every so often, someone will be so pleased that they will share their gratitude with you also.
Ideally, if your product has made someone’s life easier, she may be grateful enough to share this solution with others, just because she wants to help others out. Realistically, if you include a coupon or giveaway with a completed survey, you will get more responses. It’s also a good idea to get a professional’s help when writing your survey, to make sure you get the right kind of information in return.
Since it is not always possible to draw from an existing customer base, you could also reach out to email subscribers. You simply explain that they could have a product or service for free in exchange for an honest evaluation. This is especially effective if you are trying to break into a new market and have no existing clientele.
This isn’t as difficult as it sounds. Most people like being a part of improving a product and will pass this information along to others if they have a good experience. They will also appreciate that their opinion is valued, so make sure you let them know this.
To avoid outright lying in your sales letters yet still compete with those who do, rely on your rock solid business practices and your high quality product to generate testimonials for you. It is often an unbudgeted expense and many new business owners are dismayed at having to put out even more money in giveaways to generate a buzz. But it’s worth it to your reputation and longevity as a supplier.
Using testimonials is a great way to polish the image of your business. Trusting that your honest business practices and high quality service will lead you to success can be difficult. It is only a matter of time before others recognize your strengths and pass this information along to others.
April 29th, 2008 - Posted in Online Marketing | | 0 Comments
5 Ways to Make Your Website Sticky
While there are some websites and website owners that are more impressed with unique views for their website, I believe the return user is where you should be focused. This means you did your job, they liked your site, and are coming back because there is a sort of trust that was built. Here are some things you can do to make this happen:
1) Nothing like a forum to keep them chatting
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Get blogging today
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.
3) Carry out polls or surveys
Polls can serve 2 purposes. For starters, if you post a pretty decent poll, people will keep coming back to see what is going on and how the vote is going. The other thing you can do is use your poll to get content from your customers and then use this to optimize your site a bit better.
4) Oh How I Love Games
Games are pretty big online. Now, you don’t have to have the best games. You can just have some simple games office people can play when they are supposed to be working. Maybe even offer some prizes for top scores. Might be another good way to collect some names and emails.
5) You need new stuff every day
If you can keep your site updated as often as possible, people will keep coming back to see what is happening. They really do not want to miss out on anything. This is why it is extremely important for you to keep your blogs and forums updated. Just by doing one of the above items is a great way to get people coming back to your site.
April 29th, 2008 - Posted in Blogs | | 0 Comments
Overnight Cash System Attract over 1 Million Hits to Your Site
The dream of any internet marketer is traffic, lots of it. Learn the hidden secret of how to attract 1 Million visitors to your Overnight Cash System business and reap the rewards. This marketing system has been in the making for over 4 years, and is now ready to change the way people market the Overnight Cash System.
Yes, precisely those secrets that the wealthy webmasters are presently using to get their millions of hits every year. And let me tell you, it works… It’s incredible to see all the knowledge they possess… With these well guarded secrets and a cutting edge tool, I just launched a new website and… I just went from no visitors to over 5,000 visitors a day! That’s 150,000 visitors a month! Yes, that’s 2 MILLION visitors a year!!! … And I’m not buying any advertising! I’m tired of seeing the same gurus getting all the hits, so I’ve decided to reveal all the secrets!
This marketing system has just been revealed, so learn it fast!
To tell it to your straight up. The hidden secret that they don’t want you to know is how to use the the ultimate marketing system to drive 1 million vistors to your Overnight Cash System and reap the reward of 500, $1,000 and even $10,000 cash payments directly to your front door!
The realistic truth is that there are hundreds of millions of people searching the internet, but it’s not true that having them visit your site is easy. So many people wonder why there are certain in the know Overnight Cash System owners that are getting hundreds of thousands of clicks and theirs is only getting hundreds. Well the main reason is they don’t know the secret.
If you are a person with NO advertising budget, you really need to read this! If not, you will never get enough visitors on your web site and it will die in a couple of months … like so many others have! Contrary to what every fast-buck artist claims about the so-called “it’s-easy-to-make-money-on-the-Internet” dream, 95% of all the millions of existing web sites are not making a dime on the Internet! Worse yet: A lot of them are losing their shirts by spending thousands of dollars in advertising, turning their profits to nothing. It is a proven fact that the majority will never do anything else other than waste money, effort and time with their website.
Why is that?
Regualar ways of advertising (for the average person) is too costly to use. If you don’t already possess a large bank roll to advertise what other options do you have to drive traffic to your site? I have discovered the secret to driving massive traffic to any website! The Overnight Cash System is a secret system that will show you the most well-guarded secrets of the websmasters and how they advertise with no money!
You just cannot imagine what you are about to discover! It’s shocking! It’s so genuinely easy to get visitors rushing to your Overnight Cash System once you know this!
April 29th, 2008 - Posted in Online Marketing | | 1 Comments
Use Beating Adwords To Make Your Affiliate Income Soar
Beating Adwords is the most current up-to-date ebook on how to make money online. Kyle and Carson built the first fully comprehensive ebook that will explain the right way you can start making money online. It is well written in an understandable way that even the newst internet marketer can understand. This ebook is not what you would call a get rick quick scam. The ideas in Beating Adwords will teach you how to advertize your affiliate products online. This is one of the few investments you can have to learn how to make money online.
Google is one of the most innovative corporations in the world and these people have developed a business that makes them a lot of money. Google AdWords is a way of advertizing that a lot of people use to promote their business, website or whatever it is that they have to offer. The adwords program is very bewildering and without the proper counsel most will grow fustrated with it. It is not as hard as it may look if you know how to use it correctly. Some people who use this type of promotion have been earning a good income per day. After using the Beating Adwords ebook they are claiming making thousands more.
Internet marketing seems like a challenging thing to do, but if you figure it out, the money is great giving over $5000/day profits. It is like everything else, if you have a great coach,or some good knowledge given to you, you’ll succeed much faster than if you were doing it on your own. Making money online could change your way of life, but you need to use correct techniques or you couldwaste money when starting out. Find the best techniques that hundreds of online marketers are are putting loads of cash in their pockets every day.
Beating Adwords has been constructed with the inexpereinced and intermediate promoter in mind, because of that some say it is the best marketing resource available on the internet today. Beating Adwords is a fully comprehensive internet marketing guide that teaches how to make money online using Google Adwords as the major force. This ebook will show you how to be successful with adwords and which offers to affiliate with so you can make some good money. It will show you how to set up a google adwords advertising campaign the right way the first time. Beating Adwords teaches you that it is really not that hard to make money using google adwords. You will see that you don’t need a highly ranked website to make cash. You may feel like you have discovered a treasure and all you have to do is unlock the chest. This guide will show you step by step how to set up a successful advertising campaign.
There are literally thousands of great products for you to sell using Google Adwords, and this ebook will teach you how to locate them, how to set up good campaigns for them, and how to take full advantage of adwords. It can help beginners get started and intermediate marketers fine tune their advertising campaigns so that they can make money. You can read page by page, and build your own advertising campaigns.
Beating Adwords is the foundation builder for your internet business. It is the best guide to affiliate internet marketing and of course I recommend it. Beating AdWords is the one ebook needed for today’s adwords marketers. This is an e-book that will guide you to make money by promoting products on the internet using ppc to advertise them. This guide will change your life forever.
April 27th, 2008 - Posted in Online Marketing | | 2 Comments
Maximize Your Landing Page With Split Testing
Most companies design a website, get it up and running on the internet and hope for the best. Even if they put a lot of effort into specifying which marketing tactics they will use, they don’t optimize their pages by testing whether or not their efforts are effective. Split testing is one way to narrow down which parts of your website are working for you and which are turning customers off or just taking up space.
The most common technique is creating dual homepages that have the same purpose but vary in content, graphics, color, layout, or any combination of components. You would launch both versions of the same page for a predetermined amount of time. During this period you measure which configuration performs better according to performance factors that you set ahead of time.
To get more in-depth you will need to decide exactly which elements you will vary on the two pages. That way you will know if it is the difference in graphics, colors, or text that sparked the better sales on one page or the other. You may also want to simply reposition certain pieces of your page to see which alignment produces more sales.
Whichever combination of variables you choose to test, you will have a goal in mind of how much you want to enhance your site and in what ways. Most businesses want their homepage to simply have a higher conversion rate. Other companies are just interested in generating more overall website traffic or eliminating flaws in their marketing campaigns.
Examples of components that can be altered include copy, graphics, and layout. Since an unlimited number of combinations is possible, you must decide beforehand if you want to focus on one particular component or vary several things in one test. This will determine the complexity of the data analysis required.
If you need rather complex comparisons done you certainly want to hire professionals. You would also want to look outside your company for help if you don’t have the know-how or resources to accomplish even simple split testing. Such a venture takes time, money, and the ability to correctly analyze server statistics.
For most busy professionals it is safer and faster to outsource this work. People in this field can produce reports about how each variable performed. They can also suggest the optimum combination of graphics, layout, colors, and copy for success.
Selecting the right company for you is usually an easy choice. While there are many companies to pick from, usually you have a certain budget in mind and there are also limitations to what some companies can do. Whichever route you take, make sure you have an end goal for your website improvements in mind before you begin.
April 26th, 2008 - Posted in Online Marketing | | 1 Comments
The Avantages of RSS Websites
In essence, RSS is a ‘mini database’ that contains headlines and descriptions (a summary or a line or two of the full article) of your web content, including hyperlinks that enable users to link back to the full article of their choice.
RSS websites - that is, websites that contain RSS ‘feeds’ (articles or postings) - typically have colorful graphics to indicate to users that the specific web content is available through RSS feeds. These graphics are usually depicted by orange rectangles that are usually marked with ‘RSS’ or ‘XML’.
With its increased popularity, RSS is now being adopted and used by more website owners or publishers. Today, numerous resources are now available that aid Internet surfers (and even beginners as well) on how to set up and use RSS.
Setting up RSS feeds and adding them to your website can be a simple process that does not involve a lot of time or any money. Listed below are some simple and basic steps that you might want to follow:
1. Have your web content and/or news in an RSS feed format, such as XML (appropriate and ‘ready-made’ feeds are also available from other sources).
2. Click the orange graphic - this is the RSS feed icon. Take note of the URL of the RSS feed; this will be displayed in the address bar (for Internet Explorer).
3. Input the feed URL on your RSS feed creation program.
4. Click on the “Generate Feed” button. This will generate the RSS code for your web content.
5. Enter the RSS code in the appropriate place on your own website.
Having created an RSS feed for your website, next comes the task of publishing your web content and news and having them displayed on other sites and headline viewers. This is made possible with the use of RSS readers or aggregators.
RSS readers or news aggregators are used to view particular web contents. RSS readers contain the collection of ‘feeds’ or RSS files from content providers, and they are generally classified into 3 types:
Desktop RSS readers - also known as standalone desktop application, they generally ‘run’ in the background and are similar to an e-mail client, collecting the feeds and refreshing items automatically as they are updated.
Web-based aggregators - these are online services that enable users to personalize web pages, refreshing them each time the page is accessed or each time a person logs in to the service.
Plug-in aggregators/readers - these make use of either web browsers or e-mail clients, which allow users to view RSS feeds while inside an existing program.
Having an RSS-enabled website provides Internet users (especially those who are website owners) with the following benefits:
Allows users to generate up-to-date news and postings, as information and content in the RSS readers or aggregators are automatically updated each time the RSS feed is ‘refreshed’.
Allows users to have control over the information that they wish to view or receive, as they can remove a feed of their choosing any time they want to.
Aside from these benefits, RSS websites are also useful for people who conduct their business in the Internet, particularly in Internet or Online Marketing. RSS can be an effective marketing tool for your website, especially in the following fields:
E-mail marketing and publishing Search engine marketing and optimization Business blogging Internet advertising Digital public relations Branding and e-commerce
In addition, RSS can ‘power’ your website, providing you with the following:
Valuable, updated, and relevant resources for site visitors and potential clients - RSS is ideal for websites that contain (and syndicate) a lot of information that has to be changed or updated regularly.
Search engine optimization for the website.
Increased traffic for the website - your website can ‘harvest’ and display information from other sites, driving more traffic to your own website.
A wide selection of ‘channels’ for content distribution, such as PDA’s, cellular phones, voice mails, and email ticklers.
A reliable way to have your web content delivered to Internet users and potential clients - RSS ensures that your site is viewed by the people who are interested in them, without having them blocked and ‘cleaned’ by ISPs or Spam filters.
These are just some of the advantages that RSS can give your website (and your business). The possibilities are endless, as more and more comes up almost everyday. Do not be left behind - take the advantage of the marketing and publishing power of RSS.
April 26th, 2008 - Posted in Blogs | | 4 Comments
What is Blogging to You?
Nowadays, there are so many new terms and phrases in can be quite confusing. This is especially the case on the web. Both the young and old have trouble keeping up with the new meanings our high-tech world has to offer.
Imagine if 25 years ago some said that they were surfing the internet on their cell. You’d have thought they were speaking jibberish. Today it’s something millions of people do every day.
Lets look at voicing your point of view. Before this could only be done on the radio or television, but now it can also be done over the Internet. The name of this new method of communicating to the masses is blogging? Do you have something to say?
Over the last 5 or 6 years years, blogging has grown to an immense size and poularity, and doesn’t look like slowing down.
Start to think of a few reasons you might want to start a blog. Actually, we should establish a few things first. Websites like Blogger.com and Wordpress.com allow you to sign up for free blogging accounts and start blogging about whatever you please. It is as easy as that. In no time you can have something published online. Anyway, what will be the topic of your blog? Politics, motoring, kitchen cutlery or finance, maybe? The choices are endless and they’re all yours.
Now, if you’re still not clear on what blogging is or why you would try it, you should consider something. You can actually earn from blogging on the web. There are websites like Blogger.com, which is affiliated with Google that let you place relevant ads on your blogs. This means that every time some visits your blog and clicks on an ad you make money.
This is a primary reason why many people decide to create blogs in the first place. You can earn income off of your knowledge and advice. I hope this has opened your eyes to the power of blogging.
April 25th, 2008 - Posted in Blogs | | 1 Comments
Effective Sales Copy Designed for the Web
To make a connection with a prospect through a sales letter you need to write superior copy. This means that you demonstrate through your writing that you are the leader in your field, and give the customer a reason to buy your product. You must also call upon the reader to take action sooner rather than later. Communicating in certain ways will lead your readers to spend their money.
If you begin with the best title possible, you are off to a great start. Catching their attention and drawing them in to read more is key. Include information about what problems your products can solve in their life. Close with a clear statement about how soon they should purchase the product and by what means.
If you leave out directions on how soon they should act and how they can buy your product, they may simply toss or delete your letter and quickly move on. This can be easily overlooked, but it is a potentially devastating mistake. You could waste many resources distributing sales information that is ineffective.
In other words, when you create a desire to learn more, you should follow up with turning this curiosity into a desire to buy. After they are convinced that this product is something they need, tell them how to go about it.
Make sure to include answers to the questions you anticipate prospects asking. You want to remove any doubt from their minds about whether or not they need this product. If you formulate truthful and clear answers to these questions, you have eliminated one more obstacle in the way of a purchase.
Don’t continue to reuse the same language over and over unless you’re sure it’s effective. Look at you server statistics or marketing studies to examine which ads have been the most effective. Replace unproductive slogans and copy with more innovative wording.
Most importantly, you must stand behind your product. If you are confident in your ability to improve people’s lives with what you sell, it will be that much less difficult to persuade them of this fact. It is always easy to see through false claims in sales letters. They usually mask a shoddy product and an unsure salesperson.
These are a just a few basic rules to follow when creating effective marketing campaigns. These can be adapted to suit sales copy for any type of business. When used properly, they have been proven successful time and time again.
April 25th, 2008 - Posted in Online Marketing | | 0 Comments
Youtube Video Sharing Optimization Techniques VSEO
Video sharing and video marketing is becoming one of the newest and most exciting online promotional opportunities for 2008.
YouTube is getting larger and larger with each passing day. It has become one of the most popular destinations on the net. The site does its own Flash conversion that is very tough with regard to digital video garbage handling. Some of the videos on YouTube simply look better than others because they came from better sources. With a little know-how, you can prepare your optimized video for YouTube.
Obviously you need to first determine the camera and video editing software that you will be using. Know the format of video you are starting with. Most digital cameras today shoot video, as do most phones, which is a great cheap way to start. It is irrelevant where your video comes from; the responsibility lies on you to make it breathtaking. There are tons of editing tools on the Internet available for anyone to use on almost any platform; the latest computers already have these tools along with the basic install for just such editing requirements.
While Microsoft MovieMaker is a great introductory program for video editing, it does not do well with videos that are created using a mobile phone. If you are going to capture video from a cameraphone for use on youtube, I would suggest getting Quicktime Pro from Apple. This is a very inexpensive upgrade and can handle conversion in multiple formats.
YouTube only supports certain formats for input, so be cautious. It is better if you make a .mov or .mp4, so be sure your editor has the capability to handle that format efficiently. If the software that you have is not capable of doing so, find one that it because otherwise you may loose information from the video during upload.
The video should be set to the YouTube recommended size of 320240 QVGA. Your camera may have shot the video at a different aspect ratio than the 320240. So be prepared for some exercise but do not stretch or pull the frames.
As far as the bit-rate, I would suggest that you use a higher bit rate than YouTube recommends. You can target your bit-rate to be 1000kbps and anything much higher than 1500kbps would really be more than you need and will clearly make the conversion process take longer. Ideally you are looking for a range of 700-1000 kbps.
Once you are ready with size, codec, and quality set up, it is time for the selection of your audio format. It is better to use the MP3 audio codec, which should be standard on your editor.
After you have your final video file, presumably in mov or mp4 format, you should clearly preview the video and make sure that you are happy with the outcome and the resulting quality. Once satisfied, go ahead and upload your video to Youtube.
The uploading of your video, depending on your connection, can take several minutes and if large enough file size, can take up to an hour on a slow connection. After you upload your video, Youtube then automatically begins the process of converting and encoding your file as a flash or flv file. This process compresses your file further but if you followed the suggestions above, you should have a nice resulting quality video on YouTube.
In terms of video search optimization, remember to use all the tag and description fields. For your video to be found by searchers, the correct keywords must be in all three of the following: (a) the title (b) the keyword tags, and (c) the description. So the typed components (as listed above) need to be keyword rich to attract the right viewers, rather than a random selection of those who are there to see what’s new.
Choose and appropriate but popular category to post your video in and allow users to post comments, ratings, and embed your video elsewhere as this attracts incoming links to your video page on Youtube and provides you with the opportunity to show up in the Google search results as a result of their universal search initiative and purchase of Youtube.
Good luck to you and your video sharing success.
April 24th, 2008 - Posted in Online Marketing | | 4 Comments
