Tips for helping your Copywriting Business

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by Ray Edwards

This article will discuss different ways to gain new clients and improve the quality of your product.

Improving these two skills will dramatically increase your income. Many copywriters are very skilled but fail to attract clients. To overcome this you must learn to sell yourself, this will help you set yourself apart from other freelance copywriters on the market. You need to make a portfolio of all your best work. It should also include a letter showing your qualifications, examples of your work, as well as testimonials from your previous clients. This way they can see some of your past projects and who you’ve worked for. If you can, reference as many Fortune 500 companies you have been affiliated with. Do not include potential customers in you letter if you are just starting out as a copywriter, only include past clients. If you are starting to do some freelancing work, be sure to include some of your work from an advertising agency if you can.

Posting your availability on elance.com or directfreelance.com will also help you gain new clients. These sites also allow you to research companies that you are interested in working for. Another way to gain clients is by reading the business section of the newspaper. Take notice of all the companies affiliated with your particular field. You may be able to turn this information into possible leads.

If you need to improve your copywriting skills, then read some books by the experts. Dan Kennedy is a great example. His books are very useful and will help you create better copy. In particular, his book “The Ultimate Sales Letter” will help you immensely by outlining how to write great copy and by working through several example writing-projects.

Hopefully this article was helpful. Stephen King once said in Time Magazine that writing is like exercising. The more weight you lift the stronger you will become. Copywriting is no different. Applying these skills and writing often will make you a better writer.

About the Author:

For tips, tricks, and tactics of a top direct response copywriter, visit the site of Copywriter Ray Edwards. Claim your podcasts, marketing tips, videos and copywriting advice.

August 30th, 2008 - Posted in Online Marketing | |