Features Of A Good Online Business Directory
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There are web directories for everything and anything. Web directories collect listings and links to any particular topic in one location, making life much easier for people like you and me, looking for information that’s hard to find - no matter what the topic might be.
A business directory provides a comprehensive list of businesses, which generally includes both online and offline businesses with hosted websites. Business directories are mostly useful for other businesses, when they are looking for services and products not available through their own business. But, even direct consumers find business directories to be useful, especially when they prefer to make direct online purchases from the most suitable seller.
There are certain guidelines, standards and conventions that business directories are expected to follow, though there are no hard and fast rules. Reliable directories usually follow these guidelines.
Organisation - A good online business directory must be well-organised. Relevant categories and sub-categories must be carefully thought out and implemented. The navigation must be basic and user-friendly, with all the interconnected links in one area. A clean, concise layout is very important.
Content Updates - Of course, organisation is not all - the content which is easy to find because the directory is well-organised must be up to date and worth finding. There are new businesses and their websites popping up on the net every day, so the directory must be constantly updated.
PageRank - Google and other search engines provide web pages with ranks. These ranks are based on how popular a page is. While it’s different from the search engine’s organic results, having a high PageRank boosts the site’s ability drive traffic through its links.
Keyword Selection - A high-quality business directory has to focus on generating traffic for their linked sites, so using proper keywords to direct visitors appropriately matters a lot. Instead of just showing a list of links, a good business directory helps you find the right business by keyword-based searches.
By using these key characteristics to determine if an online business directory is worth your time and effort, you can choose the highest quality directory, regardless of whether you want to post your own links or just find out about a specific company.
August 24th, 2008 - Posted in Online Marketing | |
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on August 24th, 2008 at 11:25 am
[...] here to feature the rest: Features Of A Good Online Business Directory Posted in Online Business on Aug 24th, 2008, 11:20 [...]