Little Known Formula For Repeat Business
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Howdy Fellow Business People,
My pal David Garfinkel asked me to present on a teleseminar called “Repeat Customer Profit Bonanza!” (I guess he must have known how much repeat business I get… the cat is out of the bag now…)
Now, I never thought about why I had so many repeat clients before. It was instinctual.
So I racked my brain and found out why! (Took me a few hours but it was worth it.)
Sound interesting? Want to know more?
Okay… I’ll share. I boiled it down to a simple formula.
It’s a formula in fact, it’s the great formula for Mark Joyner’s Great Formula! (Sorry Mark, didn’t mean to steal your thunder)
Get results and you gain the gain trust and respect of customers . After all, they are paying you to do the job, right? That means if your product or service truly delivers the goods, you’re setting up the expectation it will happen again.
How else can you gain the confidence of a customer than with trust and respect. That’s why they pay you right? When you deliver - people expect it to continue. So you need to make certain they get quality from you.
But there’s more to it than just results…
2- Communication.
When you communicate, you build your relationships, find new needs and show new solutions that your customers don’t know you even offer! It works online or offline, keep the communication flowing and make sure you aren’t always pitching in every communication.
After that, you need to deliver a heaping dose of VALUE.
Pile on some extra value and see what happens. YOU become more valuable!
By adding extra value to your customer, they are bound to reciprocate.
Just share your unique knowledge… add more value… and they will see how different you are compared to the competition. (You’ll smoke the competition!)
For example, my copywriting clients end up getting thousands of dollars of marketing advice for free. .
Most people these days only want to do the minimum they can get away with. Step outside that paradigm, and watch what happens.
Customer service on the web sucks. At least most of it does. Why not go one further and provide warm fuzzy customer care? You’ll instantly be different than everyone else… and your customers will LOVE you for it.
I hate the phrase customer service. I want my clients to be CARED FOR. Big difference in my book. Early in my career, this brought up it’s own problems (like needy, clingy clients.) But after I learned better how to choose my clients, it works like gangbusters. When you combine it with value that’s a winning combination.
Just some warm fuzzy customer care will set you apart. And your customers will notice… and your trust skyrockets.
Take a hint from Mark… even Rick Raddatz. They are leaders in online customer care.
The secret is, Mark doesn’t give customer care lip service. He actually provides it.
Why?
Don’t be afraid to invest in customer care… it pays for itself.
Which would you rather have?
Perhaps you’re thinking “That’s good for Rick, but I don’t want to answer all those calls.” Fair enough. What may surprise you is that Rick got very few calls regarding customer serice issues. But he did end up getting some good feedback on his product, and several good ideas.
Bottom line - Not only did customers have Rick’s cell phone number as a “security blanket” that made them feel cared for, but Rick saw other benefits too. Talk about a win-win!
When your highest cost is acquiring a NEW customer, taking care of EXISTING customers is the cheapest and most effective way to build your business PERIOD!
Put the formula to the task and watch your business explode.
Best,
Million Dollar Mike Morgan
May 22nd, 2008 - Posted in Online Marketing | |
2 Responses to ' Little Known Formula For Repeat Business '
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on May 22nd, 2008 at 2:45 am
[…] I guess he must have known how much repeat business I get?? the cat is out of the bag now??http://www.stickyblogs.com/2008/05/22/little-known-formula-for-repeat-business/Get Out of Your Cell Phone Contract for FREE FOX 16 Little RockCell phones have become a necessity. […]
on May 24th, 2008 at 1:59 am
I was able to make sure from my own experience (while devloping our live chat software) that having a good, working product is a must-have if you want to build stable online business and attract customers. So, I have to agree with what you say.