Youtube Video Sharing Optimization Techniques VSEO
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Video sharing and video marketing is becoming one of the newest and most exciting online promotional opportunities for 2008.
YouTube is getting larger and larger with each passing day. It has become one of the most popular destinations on the net. The site does its own Flash conversion that is very tough with regard to digital video garbage handling. Some of the videos on YouTube simply look better than others because they came from better sources. With a little know-how, you can prepare your optimized video for YouTube.
Obviously you need to first determine the camera and video editing software that you will be using. Know the format of video you are starting with. Most digital cameras today shoot video, as do most phones, which is a great cheap way to start. It is irrelevant where your video comes from; the responsibility lies on you to make it breathtaking. There are tons of editing tools on the Internet available for anyone to use on almost any platform; the latest computers already have these tools along with the basic install for just such editing requirements.
While Microsoft MovieMaker is a great introductory program for video editing, it does not do well with videos that are created using a mobile phone. If you are going to capture video from a cameraphone for use on youtube, I would suggest getting Quicktime Pro from Apple. This is a very inexpensive upgrade and can handle conversion in multiple formats.
YouTube only supports certain formats for input, so be cautious. It is better if you make a .mov or .mp4, so be sure your editor has the capability to handle that format efficiently. If the software that you have is not capable of doing so, find one that it because otherwise you may loose information from the video during upload.
The video should be set to the YouTube recommended size of 320240 QVGA. Your camera may have shot the video at a different aspect ratio than the 320240. So be prepared for some exercise but do not stretch or pull the frames.
As far as the bit-rate, I would suggest that you use a higher bit rate than YouTube recommends. You can target your bit-rate to be 1000kbps and anything much higher than 1500kbps would really be more than you need and will clearly make the conversion process take longer. Ideally you are looking for a range of 700-1000 kbps.
Once you are ready with size, codec, and quality set up, it is time for the selection of your audio format. It is better to use the MP3 audio codec, which should be standard on your editor.
After you have your final video file, presumably in mov or mp4 format, you should clearly preview the video and make sure that you are happy with the outcome and the resulting quality. Once satisfied, go ahead and upload your video to Youtube.
The uploading of your video, depending on your connection, can take several minutes and if large enough file size, can take up to an hour on a slow connection. After you upload your video, Youtube then automatically begins the process of converting and encoding your file as a flash or flv file. This process compresses your file further but if you followed the suggestions above, you should have a nice resulting quality video on YouTube.
In terms of video search optimization, remember to use all the tag and description fields. For your video to be found by searchers, the correct keywords must be in all three of the following: (a) the title (b) the keyword tags, and (c) the description. So the typed components (as listed above) need to be keyword rich to attract the right viewers, rather than a random selection of those who are there to see what’s new.
Choose and appropriate but popular category to post your video in and allow users to post comments, ratings, and embed your video elsewhere as this attracts incoming links to your video page on Youtube and provides you with the opportunity to show up in the Google search results as a result of their universal search initiative and purchase of Youtube.
Good luck to you and your video sharing success.
April 24th, 2008 - Posted in Online Marketing | |
4 Responses to ' Youtube Video Sharing Optimization Techniques VSEO '
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on April 24th, 2008 at 5:50 pm
[…] Mark Robertson wrote an interesting post today on Youtube Video Sharing Optimization Techniques VSEOHere’s a quick excerptYouTube is getting larger and larger with each passing day. It has become one of the most popular destinations on the net. The site does its own Flash conversion that is very tough with regard to digital video garbage handling. … […]
on April 24th, 2008 at 5:55 pm
[…] Sticky Blogs Blogging Network RSS Directory Articles Resources wrote an interesting post today on Youtube Video Sharing Optimization Techniques VSEOHere’s a quick excerptby Mark Robertson Video sharing and video marketing is becoming one of the newest and most exciting online promotional opportunities for 2008. YouTube is getting larger and larger with each passing day. It has become one of the most popular destinations on the net. The site does its own Flash conversion that is very tough with regard to digital video garbage handling. Some of the videos on YouTube simply look better than others because they came from better sources. With a little know-how, you […]
on May 3rd, 2008 at 7:42 pm
[…] getting larger and larger with each passing day. It has become one of the most popular destinationshttp://www.stickyblogs.com/2008/04/24/youtube-video-sharing-optimization-techniques-vseo/Editing Quicktime MOV files???Jul 6, 2003 … I wanted to know if it&39s possible to edit mov files […]
on May 11th, 2008 at 8:10 am
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