Don’t Waste Money on that Website!
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If you have a website, do you know how effective it is? If you don’t have a website and you’re thinking of trying one for your business, do you know the difference between an effective website and one that is a waste of money? The questions that follow will help you plan for the success of your website, regardless of if you’re redesigning a website or if you’re brand new to this online business marketplace.
- Does your website have a goal? Many websites are designed to generate sales while others are educational websites. Still other websites’ entire purpose is to gather leads. Take the time to think of the goal of your website. The design of your website depends on your goals. If you’re not clear on those goals, your website won’t be effective.
- Who will benefit from your website? Your language, content, and pictures will all need to be targeted towards your audience. A website for attorneys will be different from a website for people hoping to sign up for a class action lawsuit.
- What is the most effective path for your website visitors to follow? Depending on your website goal, you will want most of your customers to enter your home page and then proceed to a specific destination. Map this out before hand to capitalize off of each visitor. Make sure you make your website’s links simple and easy to use. Fancy animated links are difficult for the search engines to read.
- Does your website call people to take action? Unless your site is purely informational, the visitors to your site will need to be urged to take action- buy now, click here, sign up now. Whatever it is, make sure you are directing your visitors to take action. Otherwise, they will most likely just click wander and click away from your site.
- How will you gauge the effectiveness of your website? Are you trying to generate large numbers of visitors? Do you want people to sign up? Do you want people to purchase items from your store? Do you want people to come to a physical location? Whatever your goal, you need some way of measuring it. Otherwise, how will you know what works and what doesn’t?
Even if you are hiring a professional website designer to make your website for you, you will still need clear answers to each of these questions in order to have the most effective website possible. The more clear you are in your pre-website planning, the more likely it is your website will help you be successful.
March 20th, 2008 - Posted in Online Marketing | |
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on March 20th, 2008 at 5:05 am
[...] Read the rest of this great post here [...]
on March 20th, 2008 at 7:02 am
[...] we’ll see five-fucking Apatow projects - is he set to crash and burn thistheplaylist.blogspot.comDon??t Waste Money on that Website!by Lisa Munoz If you have a website, do you know how effective it is? If you don??t have a website [...]