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The Face of Friend Adder Marketing. Facebook?

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by Matthew Loop

Anything Microsoft would pay 240 million for just over one and a half percent of has to be a pretty big deal. And that pretty big deal, in which the computer behemoth triumphed over Yahoo! and Google, officially certified Facebook’s status as the hottest online social site around. And because of the Microsoft payout, Facebook has a value estimated at 15 billion

What is it? It’s Facebook, the hugest potential opportunity for internet marketers who need to keep up to speed with Web 2.0 / Web 3.0 and the semantic web explosion. Facebook’s one-of-a-kind social network is seen as the vanguard of entirely new operating systems that, unlike Windows, exist only on the internet rather than on your computer. It’s an online community that a fresh, new mass of internet users, just discovering this innovative virtual environment, is flocking to in droves just to find new friends to Poke - and, in the process, creating a whole new dynamic marketing base.

A big draw to the site is all the free Facebook tools and applications that users can use to either interact with their Facebook network or just use to display their own personal preferences. You can have a zombie fight, share your favorite music, challenge a friend to a virtual race with a virtual car, exchange quizzes, or just throw a sheep to get someone’s attention.

It’s also creating a fresh, new and exciting marketing base that’s engaged and happy to just hang around this new virtual environment whenever time allows. The choices abound and seem endless for users - they can do a SuperPoke, send a flower, give a hug, compare quiz results or movie compatibility or do whatever as they find new creative ways to interact with old friends or new. This is all because of a critical decision made by the Facebook management to allow third parties to contribute new Facebook tools and applications in return for a piece of the revenue - resulting in over 5000 new apps in just six months.

So forget Friendster and keep watching MySpace deteriorate into MySpam, the millions of Facebook friends is a whole new attractive group of millions and millions ready to be marketing to in a whole new way. But how do you take advantage quickly - and tap your marketing operation seamlessly into that massive Facebook database? And do it in a painless automated way, leaving you free to continue to manage and expand your business?

How does the smaller internet marketer compete with the resources of a Microsoft in getting a piece of the Facebook action is the big question, however. Fortunately, there’s an answer that works

One of the most effective software packages is the Stealth Friend Bomber, Facebook Edition. Stealth Friend Bomber will automatically generate Mass Facebook Friend Requests, Messages and Pokes to users all across the Facebook site. This stand-out among Facebook tools does everything you need and more to stay on top of the site that’s experiencing a rate of explosive growth that’s quickly leaving other friendship sites in the dust.

So face up to the big changes that Facebook is bringing to the online marketing world. Those changes are here to stay - until, of course, the next big changes occur.

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March 12th, 2008 - Posted in Web 2.0 | |

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