Web 3.0 Marketing: Who’s Fighting Over the Facebook Bot

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by Sam B. Goldberg

It’s just a little over 3 years old, but only recently has it seen its status and fame grow and grow. The emblem of Web2.0 / Web 3.0 and the semantic web movement, Facebook is the internet social networking site that’s suddenly sizzling with activity - and naturally, the powers-that-be are beating down the door to get their share of the marketing dollars to be had.

Microsoft, Yahoo! and Google reportedly were locked in a bitter behind-the-scenes battle over buying a prominent piece of Facebook - with Microsoft left standing victorious with a 1.6 percent stake for an astronomical price of two hundred and forty million dollars - shooting up the total Facebook value to roughly fifteen billion.

Why the big payday for Facebook? Microsoft is afraid of losing control of the next generation of computer users, who make up a big part of Facebook’s user base. With Google’s aggressive internet marketing presence becoming a fact of life, Microsoft has no choice but to throw cash at Facebook so it won’t be left behind. Kevin Johnson, president of the platforms and services division at Microsoft, called the epic deal a “major advertising syndication win for Microsoft.”

It’s also a major win for Facebook’s continuing growth. The company will be doubling its workforce in the next year and will be aggressive in its international expansion. Facebook is also expected to announce a new advertising system very shortly. “We were very fortunate to have a lot of folks interested in a partnership with us around advertising,” said Owen Van Natta, chief revenue officer of Facebook.

So why are online marketers falling all over themselves to get to Facebook? With fifty million active members and an amazing two hundred thousand more signing on every day, Facebook’s one-of-a-kind social networking interface is a pioneer of Web 3.0. Their systems operate entirely online, independent of your computer’s OS. Facebook is a cheap, easy and fun way for users to entertain themselves and their friends, thanks to the more than five thousand unique free tools developed for Facebook since May of 2007. Who can resist throwing a chicken at a friend, doodling on a Superwall, or dedicating a song to a would-be partner?

It’s quite clear that if Google and Microsoft see big revenue streams potentially flowing from Facebook, that opportunities abound for all marketers, big or little. But how can David effectively compete with Goliath in this case? There is a way and it doesn’t involve a rock and a slingshot.

Luckily for the little guy, there is hope. The Stealth Friend Bomber, Facebook Edition is a new, innovative and highly effective Facebook marketing tool. This simple software is totally automated, using a Facebook bot called a Facebook Friend Adder to deliver your message to the Facebook masses via Mass Facebook Friend Pokes, Messages and Requests. Suddenly, your business is part of the Facebook community, marking to an audience of millions.

With Facebook clearly emerging as the new standard for both technology and the marketing on the internet, the challenge is clear. Savvy marketers need a set of software tricks tailored to reaching the millions of users of the internet’s hottest and fastest-growing social network.

About the Author:

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March 11th, 2008 - Posted in Web 2.0 | |